What Story is Your Business Telling? | The Entrepreneurial Journey

Most entrepreneurs spend a lot of time thinking about sales. Kira Perdue thinks they should spend more time thinking about their story.

This week, Dave sits down with the Co-Owner of SmArt Image to talk about branding, PR, and why the way you communicate can make or break your business. After helping companies like Verizon Wireless, Target, and Sun Microsystems build their brands, Kira now works with startups and growing businesses to sharpen their messaging, build trust, and stand out in crowded markets. Dave and Kira also discuss reputation management, crisis communications, working with your spouse, and why defining roles is critical when building a business together. If you’re looking for practical advice on building a stronger brand and a stronger business, you’ll get plenty of it in this conversation.