Most entrepreneurs think they need more marketing. Mickie Kennedy thinks they need more visibility.
In this episode, Dave sits down with Mickie Kennedy, Founder & President of eReleases, to explore how a poet and former waiter built a 26-year business helping small companies earn media coverage and credibility. After discovering that journalists respond to stories, not data, Mickie created eReleases to give entrepreneurs affordable access to the media.
Mickie shares how he knew it was time to leave his day job, why he waited until revenue doubled his salary before taking the leap, the lessons he learned from hiring friends, and the leadership shift that tripled his company after he stopped micromanaging his team.
They also dive into what makes a press release newsworthy, why most press releases fail, and how entrepreneurs can use earned media to grow their business and build trust.
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